Cleetus McFarland (Garrett Mitchell) is a leading NASCAR influencer, race car driver, and business mogul who has earned his fortune in a variety of business activities related to automotive content creation, racing, and merchandise. The largest source of his revenue is his YouTube channel, which has over four million subscribers. He releases compelling videos of car constructions, drag racing competitions, and auto culture, and earns revenue through advertising, sponsorships, and paid promotions.