"One Verge reporter received a $38.36 payout from the case. But some participants reportedly received as little as $5. That's chump change for a story that took on outsized importance in ad trades and general news. In case you need a refresher, in 2018 it came to light that British consulting firm Cambridge Analytica had collected data from Facebook users without their informed consent. Cambridge Analytica used this data for political advertising during the 2016 elections. The phrase "Cambridge Analytica" became shorthand for Big Tech's overreach and tracking violations."
"One way YouTube plans to unlock some easy monetization wins is with a new product called "dynamic insertion of brand segments." The idea is to retroactively insert new branded segments into a creator's past videos. Normally, those sponsored spots are "permanently burned-in," as Beckmann puts it. Now creators can backfill those segments with updated sponsors to pay again and again. Or they could run different sponsorships in different markets."
Settlement payouts tied to the Cambridge Analytica case were minimal for many participants, with one reporter receiving $38.36 and some getting as little as $5. Cambridge Analytica collected Facebook user data without informed consent and used it for political advertising during the 2016 elections; the scandal bankrupted the firm but produced limited penalties for Meta. YouTube aims to grow creator brand deals through dynamic insertion of brand segments to retroactively add sponsors and through Google's Gemini model to detect product mentions and enable shoppable timestamps. A separate ad-based fraud scheme relied on click-to-download triggers and digital steganography.
Read at AdExchanger
Unable to calculate read time
Collection
[
|
...
]