Independent2 weeks agoWomen in technologyThe Guinness surge: How the stout has become Gen Z's fashionable beverage of choiceGuinness is increasingly popular among young consumers, particularly women, driven by social media trends. [ more ]
Marketing Dive4 months agoMarketingE.l.f.'s heavier marketing investment helps cosmetics brand keep its edgeE.l.f. Beauty's increased marketing investments are driving sales growth, attracting young consumers, and ensuring a competitive edge. [ more ]
Independent2 weeks agoWomen in technologyThe Guinness surge: How the stout has become Gen Z's fashionable beverage of choiceGuinness is increasingly popular among young consumers, particularly women, driven by social media trends. [ more ]
Marketing Dive4 months agoMarketingE.l.f.'s heavier marketing investment helps cosmetics brand keep its edgeE.l.f. Beauty's increased marketing investments are driving sales growth, attracting young consumers, and ensuring a competitive edge. [ more ]
Marketing Dive1 month agoMarketingUgg supports resurgence with AKQA-led 'Feels Like Ugg' global campaignUgg taps AKQA for its "Feels Like Ugg" campaign to resonate with younger audiences and highlight individual expression. [ more ]
Fast Company1 month agoMarketingWhy TikTok's 'Underconsumption Core' trend won't dieYoung consumers are embracing a trend of underconsumption core, advocating for the use of durable and long-lasting products in contrast to fast fashion and disposable items. [ more ]
Marketing Dive7 months agoMarketingGap reworks Jungle's TikTok hit to show off spring linen collectionGap's spring campaign is inspired by Jungle's viral song and music video, featuring dance choreography and fluid camera movements. The campaign aims to appeal to young consumers, showcasing Gap's linen apparel through digital, out-of-home, and social media ads. [ more ]