The Guinness surge: How the stout has become Gen Z's fashionable beverage of choice

"A team of experts believe that the rise in popularity of Guinness among younger consumers, especially women, is due to changing social media trends and cultural shifts."

"Sales of Guinness have surged by 24% across Europe, with the biggest gains seen among women aged 25-44, marking a significant demographic shift for the brand."

Read at Independent