Ugg's new campaign "Feels Like Ugg" aims to connect with younger consumers through individual expression and community, launching their first effort with AKQA's LA studio.
The "Feels Like Ugg" campaign reflects Ugg's commitment to inclusivity and individuality, showcasing a diverse cast of influencers and artists to depict authentic connections.
As Ugg capitalizes on the resurgence of 2000s fashion, they aim to engage with younger audiences, evidenced by a 14% sales increase in the latest quarter.
With a strategic focus on community and connection, Ugg's campaign utilizes its signature twin seam stitch as a metaphor for bringing diverse elements together.
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