#true-value-of-marketing-tvm
#true-value-of-marketing-tvm

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A Formula to Help Quantify the True Value of Marketing - SPONSOR CONTENT FROM ZETA GLOBAL

Adopt the True Value of Marketing (TVM) metric to quantify marketing’s profit contribution and classify programs as value-adding, value-neutral, or value-contracting.

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#true-value-of-marketing-tvm#true-value-of-marketing-tvm

A Formula to Help Quantify the True Value of Marketing - SPONSOR CONTENT FROM ZETA GLOBAL

#true-value-of-marketing-tvm
#true-value-of-marketing-tvm