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Marketing
fromHarvard Business Review
14 hours ago

A Formula to Help Quantify the True Value of Marketing - SPONSOR CONTENT FROM ZETA GLOBAL

Adopt the True Value of Marketing (TVM) metric to quantify marketing’s profit contribution and classify programs as value-adding, value-neutral, or value-contracting.
Business
fromMarTech
2 months ago

Your go-to-market vendor decisions are now a personal legal risk | MarTech

Delaware's changes to fiduciary duty increase personal liability for corporate officers, including CMOs, regarding negligent oversight of vendor decisions.
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