#marketing-metrics

[ follow ]

French adtech startup Happydemics secures 13M

Happydemics raises €13M to enhance AI-driven solutions for ad performance measurement and expand its presence in the UK.
#roas

Advertising Metrics: How to Track Impact for Sustainable Business Growth

ROAS measures efficiency in capturing demand but lacks focus on creating new demand, which is crucial for sustainable growth.

Council Post: Is ROAS Losing Its Status As A Juggernaut Metric?

Focus on concrete metrics like conversions instead of vanity metrics such as impressions to measure marketing effectiveness.

Increase Your ROI: Learn How to Calculate ROAS Like a Pro

ROAS is crucial for evaluating advertising effectiveness.
Calculating ROAS involves simple math and revenue divided by campaign cost.

Advertising Metrics: How to Track Impact for Sustainable Business Growth

ROAS measures efficiency in capturing demand but lacks focus on creating new demand, which is crucial for sustainable growth.

Council Post: Is ROAS Losing Its Status As A Juggernaut Metric?

Focus on concrete metrics like conversions instead of vanity metrics such as impressions to measure marketing effectiveness.

Increase Your ROI: Learn How to Calculate ROAS Like a Pro

ROAS is crucial for evaluating advertising effectiveness.
Calculating ROAS involves simple math and revenue divided by campaign cost.
moreroas
from Social Media Today
2 months ago

TikTok Offers Improved In-Store Sales Tracking

TikTok is helping businesses measure the impact of ads on in-store visits through a new solution with InMarket.
#retail-media

Busting the myths of incrementality measurement in 2025

Measuring the impact of advertising campaigns on sales is becoming increasingly complex due to diverse channels and retail media networks.

IAB Drops Standards on In-Store Retail Media Measurement

The IAB released new standards for in-store retail media to unify how digital ads are sold and measured.

Busting the myths of incrementality measurement in 2025

Measuring the impact of advertising campaigns on sales is becoming increasingly complex due to diverse channels and retail media networks.

IAB Drops Standards on In-Store Retail Media Measurement

The IAB released new standards for in-store retail media to unify how digital ads are sold and measured.
moreretail-media

Five Essentials for Marketing Performance Measurement Systems

Marketing metrics must align with strategic goals to ensure budget approval and effectiveness assessment for long-term success.
#campaign-effectiveness

How to measure brand purpose properly

Marketers must shift from PR-focused metrics to measuring real-world impact to secure funding for purpose-driven campaigns.

Essential Marketing Metrics: How to Gauge Marketing Success (2024) - Shopify

Marketers must define key marketing metrics, track results to understand effectiveness, and leverage insights for business improvement.

How to measure brand purpose properly

Marketers must shift from PR-focused metrics to measuring real-world impact to secure funding for purpose-driven campaigns.

Essential Marketing Metrics: How to Gauge Marketing Success (2024) - Shopify

Marketers must define key marketing metrics, track results to understand effectiveness, and leverage insights for business improvement.
morecampaign-effectiveness

Council Post: Brand, Demand, Land, Expand: The Metrics Framework That Demonstrates The Value Of Marketing

CMO tenure is declining, necessitating improved communication of marketing's value to executives.

The Social Media Ad Benchmarks Every Marketer Should Know

Social media ads amplify awareness by 6.4 times
Social media ads outperform cross-channel averages across brand metrics

This $50 tool is a digital marketer's secret weapon

Weberlo ROI SEO Ad Tracking Starter Plan is available for a lifetime subscription at a discounted price of $49.99 (originally $499).
Weberlo integrates with various platforms to monitor ad campaigns, track metrics, and map out the customer journey.

The Ultimate Guide to Startup Marketing Metrics and Growth Strategies | Entrepreneur

Startups need to track fundamental marketing metrics to measure their success.
The most important marketing metric for startups to track is return on investment (ROI).

The Ultimate Guide to Startup Marketing Metrics and Growth Strategies | Entrepreneur

Startups need to track fundamental marketing metrics to measure their success.
The most important marketing metric for startups to track is return on investment (ROI).

The Ultimate Guide to Startup Marketing Metrics and Growth Strategies | Entrepreneur

Startups need to track fundamental marketing metrics to measure their success.
The most important marketing metric for startups to track is return on investment (ROI).

The Ultimate Guide to Startup Marketing Metrics and Growth Strategies | Entrepreneur

Startups need to track fundamental marketing metrics to measure their success.
The most important marketing metric for startups to track is return on investment (ROI).

The Ultimate Guide to Startup Marketing Metrics and Growth Strategies | Entrepreneur

Startups need to track fundamental marketing metrics to measure their success.
The most important marketing metric for startups to track is return on investment (ROI).

How to clarify marketing metrics to impress the C-suite | MarTech

CMOs struggle to prove the financial value of marketing expenses due to challenges in establishing the right metrics, particularly for middle-of-the-funnel activities.

Council Post: All Marketing Is Performance Marketing Now

The line between traditional big brand campaigns and performance marketing has blurred due to tightening budgets, fragmented content consumption, and the need for quantifiable results.
[ Load more ]