Digiday4 months agoMarketingFuture of TV Briefing: How TV and streaming companies' advertising businesses fared in Q1 2024TV ad market in recovery mode, streaming ad market growing with catching up. [ more ]
Digiday10 months agoOnline marketingFuture of TV Briefing: The TV ad business shrank in the third quarter of 2023Ad revenues for TV networks were down in the third quarter of 2023, while streaming ad revenues were up. Only Fubo and Roku reported year-over-year increases in ad revenue, as they are streaming-only companies. [ more ]
MarTech3 months agoMarketingHow marketers can harness the strengths of traditional and streaming TV | MarTechBoth traditional linear TV and streaming/CTV are essential components of a successful marketing strategy in the digital age. [ more ]
Digiday3 months agoMarketingFuture of TV Briefing: Why digital advertisers need bridge metrics for streamingDigital-leaning advertisers face challenges adapting to streaming's traditional TV-like measurement currency system. [ more ]