Both traditional linear TV and streaming/CTV are vital components of a comprehensive marketing strategy in the digital age. It's crucial for marketers to understand the challenges and opportunities that lie ahead, adapting strategies to evolving audience consumption habits.
The evolution of viewing habits has shifted towards on-demand streaming services, impacting how audiences consume television content. Marketers need to be nimble in the changing landscape, acknowledging the importance of meeting audiences where they are, whether on traditional linear TV or through streaming/CTV.
#tv-in-the-digital-age #marketing-strategy #audience-consumption-habits #traditional-tv #streaming-and-ctv
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