Future of TV Briefing: How TV and streaming companies' advertising businesses fared in Q1 2024
Briefly

Traditional TV ad market still in recovery, while streaming ad market growing but catching up. Quarterly earnings reports reveal a mix of declines and gains for TV and streaming companies.
Companies relying on traditional TV saw tough quarters, while those focused on streaming had positive performance. Paramount and Warner Bros. Discovery led in Q1 2024 ad revenues.
Read at Digiday
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