#streaming-negotiations

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#advertising #streaming #streaming-services #netflix #youtube #user-experience #earnings-report #consumer-behavior
#streaming
Television
fromInverse
4 hours ago

The 10 Most Exciting Summer 2026 TV Shows

Streaming platforms are releasing major titles and experimental shows during summer, continuing a tradition from broadcast television's heyday.
Digital life
fromTech Times
4 days ago

How Streaming Platforms Use Algorithms and Recommendation Engine Systems to Personalize Content

Streaming algorithms and personalization systems transform content discovery and consumption, ensuring unique user experiences through a complex content pipeline.
Television
fromCBR
2 weeks ago

Prime Video Just Won the Streaming Wars as Amazon Absorbs Apple TV Content

Prime Video partners with Apple TV, integrating its content as an add-on subscription for enhanced streaming options.
Media industry
from24/7 Wall St.
1 week ago

Wall Street Is Punishing Netflix on Guidance, but Price Hikes Reveal the Real Story

Streaming remains essential for families despite economic challenges, with Netflix reporting strong revenue growth but facing stock decline due to missed guidance.
Media industry
fromExchangewire
2 weeks ago

The Stack: Streaming Shake-Up

Streaming platforms are evolving with new technologies and partnerships, indicating significant shifts in the entertainment industry landscape.
Television
fromInverse
4 hours ago

The 10 Most Exciting Summer 2026 TV Shows

Streaming platforms are releasing major titles and experimental shows during summer, continuing a tradition from broadcast television's heyday.
Digital life
fromTech Times
4 days ago

How Streaming Platforms Use Algorithms and Recommendation Engine Systems to Personalize Content

Streaming algorithms and personalization systems transform content discovery and consumption, ensuring unique user experiences through a complex content pipeline.
Television
fromCBR
2 weeks ago

Prime Video Just Won the Streaming Wars as Amazon Absorbs Apple TV Content

Prime Video partners with Apple TV, integrating its content as an add-on subscription for enhanced streaming options.
Media industry
from24/7 Wall St.
1 week ago

Wall Street Is Punishing Netflix on Guidance, but Price Hikes Reveal the Real Story

Streaming remains essential for families despite economic challenges, with Netflix reporting strong revenue growth but facing stock decline due to missed guidance.
Media industry
fromExchangewire
2 weeks ago

The Stack: Streaming Shake-Up

Streaming platforms are evolving with new technologies and partnerships, indicating significant shifts in the entertainment industry landscape.
more#streaming
#amazon
Podcast
fromTechCrunch
5 hours ago

Amazon's new podcast strategy: Monetize everything | TechCrunch

Amazon's podcasting business has shifted focus, integrating commerce with content through its Creator Services and the Wondery brand remains operational.
Media industry
fromMoney Digest
4 weeks ago

The Popular Streaming Platform You Didn't Know Was Part Of Amazon's Portfolio - Money Digest

Amazon's acquisition of Twitch in 2014 has significantly impacted its growth and consumer offerings, enhancing its position in the live-streaming market.
Podcast
fromTechCrunch
5 hours ago

Amazon's new podcast strategy: Monetize everything | TechCrunch

Amazon's podcasting business has shifted focus, integrating commerce with content through its Creator Services and the Wondery brand remains operational.
Media industry
fromMoney Digest
4 weeks ago

The Popular Streaming Platform You Didn't Know Was Part Of Amazon's Portfolio - Money Digest

Amazon's acquisition of Twitch in 2014 has significantly impacted its growth and consumer offerings, enhancing its position in the live-streaming market.
more#amazon
#streaming-services
Digital life
fromZDNET
2 days ago

The 4 streaming services I swear by - and my bill is just $40 a month

90% of US households have a paid subscription to a video-on-demand service, averaging $71 for four services.
Media industry
fromAdExchanger
2 days ago

Streaming Platforms Are Embracing Vertical Video. But At This Point, Is It Worth It? | AdExchanger

Streaming services are adopting vertical video features to enhance content discovery, but currently lack advertising opportunities.
fromZDNET
1 month ago
Television

The best streaming deals right now: Hulu, Disney+, Paramount+, and more

Digital life
fromZDNET
2 days ago

The 4 streaming services I swear by - and my bill is just $40 a month

90% of US households have a paid subscription to a video-on-demand service, averaging $71 for four services.
Media industry
fromAdExchanger
2 days ago

Streaming Platforms Are Embracing Vertical Video. But At This Point, Is It Worth It? | AdExchanger

Streaming services are adopting vertical video features to enhance content discovery, but currently lack advertising opportunities.
fromZDNET
1 month ago
Television

The best streaming deals right now: Hulu, Disney+, Paramount+, and more

more#streaming-services
Film
fromLAist
9 hours ago

Hollywood's new word of mouth: TikTok sustains the buzz after opening weekend

Fan-made TikToks can sustain a movie's success beyond opening weekend, outperforming traditional marketing strategies.
Marketing
fromThe Drum
13 hours ago

Business effectiveness unpacked: what it means for brand marketing

Creative effectiveness is essential for overall business effectiveness and future-proofing brands against market challenges.
Deliverability
fromVerticalResponse
8 hours ago

The Future of Email Marketing (and What It Means for Small Businesses)

Email marketing will remain a top ROI channel for small businesses and nonprofits, emphasizing the need for adaptation to emerging trends and technologies.
Marketing tech
fromThedrum
1 day ago

eCommerce Brand Engagement

Immaculate Vegan achieved significant growth and profitability through strategic implementation of Advantage+ despite budget constraints.
Online marketing
fromForbes
1 day ago

Meta Will Run Your Entire Ad Campaign With AI. Should You Let It

Meta's Advantage+ suite automates AI ad campaigns, simplifying the process for small businesses and improving cost efficiency.
Privacy professionals
fromDigiday
4 days ago

Future of TV Briefing: The ambitious and alarming proposal fix to TV and streaming's identity crisis

Identity Infrastructure 2.0 aims to improve identity mechanisms in TV and streaming but raises significant privacy concerns for viewers.
Video games
from24/7 Wall St.
2 days ago

Forget Generic Gaming Plays: 3 ETFs Reveal the Real Digital Entertainment Divide

Digital entertainment, including video games and esports, is a major consumer category with diverse investment opportunities and varying fund performances.
Social media marketing
fromokmagazine.com
2 days ago

Social Media First: The New Strategy for Global Brand Growth

Social media enables micro-brands to build audiences and test demand before entering new markets, shifting traditional international business models.
#netflix
Business
from24/7 Wall St.
4 days ago

Netflix Is Being Misunderstood By Investors - Again. Why the 9% Dip Looks More Like an Opportunity Than a Warning

Netflix's stock dipped despite decent quarterly results, driven by a softer guidance and investor concerns about future growth.
Media industry
fromTNW | Netflix
3 days ago

Netflix authorises $25 billion share buyback after stock falls 10%

Netflix's board approved a $25 billion share repurchase program, boosting shares by 1.5% after a mixed Q1 earnings report.
Television
fromVulture
2 weeks ago

Are Netflix and Apple TV Fighting?

Netflix has reverted to its own content player on Apple TV, removing several user-friendly features and causing dissatisfaction among users.
Media industry
fromwww.benzinga.com
4 days ago

Netflix Eyes TikTok-Style Feed To Capture 'Snackable' Viewing - Netflix (NASDAQ:NFLX)

Netflix reported strong first-quarter earnings but anticipates lower second-quarter revenue and earnings, while preparing to launch a vertical video feed for mobile engagement.
Media industry
fromAol
4 days ago

Netflix's next attempt at growth takes on TikTok and Instagram Reels

Netflix plans to launch a vertical video feed to enhance user engagement and content discovery on mobile devices.
Media industry
fromYahoo Finance
4 days ago

Netflix's next attempt at growth takes on TikTok and Instagram Reels

Netflix plans to launch a vertical video feed to enhance user engagement and content discovery on mobile devices.
Business
from24/7 Wall St.
4 days ago

Netflix Is Being Misunderstood By Investors - Again. Why the 9% Dip Looks More Like an Opportunity Than a Warning

Netflix's stock dipped despite decent quarterly results, driven by a softer guidance and investor concerns about future growth.
Media industry
fromTNW | Netflix
3 days ago

Netflix authorises $25 billion share buyback after stock falls 10%

Netflix's board approved a $25 billion share repurchase program, boosting shares by 1.5% after a mixed Q1 earnings report.
Television
fromVulture
2 weeks ago

Are Netflix and Apple TV Fighting?

Netflix has reverted to its own content player on Apple TV, removing several user-friendly features and causing dissatisfaction among users.
Media industry
fromwww.benzinga.com
4 days ago

Netflix Eyes TikTok-Style Feed To Capture 'Snackable' Viewing - Netflix (NASDAQ:NFLX)

Netflix reported strong first-quarter earnings but anticipates lower second-quarter revenue and earnings, while preparing to launch a vertical video feed for mobile engagement.
Media industry
fromAol
4 days ago

Netflix's next attempt at growth takes on TikTok and Instagram Reels

Netflix plans to launch a vertical video feed to enhance user engagement and content discovery on mobile devices.
Media industry
fromYahoo Finance
4 days ago

Netflix's next attempt at growth takes on TikTok and Instagram Reels

Netflix plans to launch a vertical video feed to enhance user engagement and content discovery on mobile devices.
more#netflix
Fashion & style
fromColumbus Ledger-Enquirer
3 days ago

Popular clothes rental service makes bold new AI move

Rent the Runway is expanding its business model to include a marketplace and advertising platform to adapt to changing consumer preferences and increasing competition.
Apple
fromwww.businessinsider.com
5 days ago

Apple's CEO change has analysts wondering about its future in Hollywood

John Ternus must decide the future of Apple TV amidst Apple's focus on hardware and core business strengths.
Television
fromGSMArena.com
6 hours ago

Google is rolling out a fully customizable Multiview in YouTube TV and testing new YouTube Live ads

YouTube TV introduces customizable Multiview and side-by-side ads for live streams, enhancing user experience during sports and monetization.
Digital life
fromBusiness Matters
4 days ago

The Digital Shift: How Consumer Habits Are Forcing the UK Entertainment Sector to Innovate

UK consumers now abandon apps that take longer than three seconds to load, reflecting a significant shift in expectations across various sectors.
Podcast
fromThedrum
1 day ago

Why It's Time to Add Podcasts to Your Advertising Mix

Podcasts have rapidly gained popularity, especially among young adults, offering brands unique opportunities for integrated advertising.
Marketing
fromExchangewire
2 days ago

New Study: CTV Content Adjacency Drives 4X Brand Lift in Key Categories

Contextual relevance significantly enhances brand perception and can quadruple brand lift compared to industry averages.
Marketing tech
fromThedrum
21 hours ago

Content marketing statistics: 2023 trends and insights

Content creation, management, and distribution are crucial for brands navigating economic challenges in 2023.
#youtube
Online marketing
from9to5Google
2 days ago

YouTube ads surface in subscriptions feed as side-by-side ads hit more live content

YouTube is rolling out side-by-side ads and ads in the subscriptions feed, changing user experience significantly.
Digital life
fromFast Company
1 day ago

Meet your favorite new way to watch YouTube

Channel Surfer transforms YouTube viewing into a classic TV experience with a grid-based channel guide and minimal distractions.
Marketing tech
fromAndroid Authority
3 days ago

Ads are the worst thing about YouTube livestreams, but Google may have (loudly) fixed them

YouTube is testing a new mobile livestream ad format that plays below the video, allowing users to watch while ads play.
Marketing tech
from9to5Google
4 days ago

YouTube teams up with SiriusXM for audio ads on podcasts, more

SiriusXM becomes the exclusive advertising representative for YouTube's audio-first content in the US, enhancing ad offerings for podcasts and similar media.
Media industry
fromDigiday
2 weeks ago

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.
Online marketing
from9to5Google
2 days ago

YouTube ads surface in subscriptions feed as side-by-side ads hit more live content

YouTube is rolling out side-by-side ads and ads in the subscriptions feed, changing user experience significantly.
Digital life
fromFast Company
1 day ago

Meet your favorite new way to watch YouTube

Channel Surfer transforms YouTube viewing into a classic TV experience with a grid-based channel guide and minimal distractions.
Marketing tech
fromAndroid Authority
3 days ago

Ads are the worst thing about YouTube livestreams, but Google may have (loudly) fixed them

YouTube is testing a new mobile livestream ad format that plays below the video, allowing users to watch while ads play.
Marketing tech
from9to5Google
4 days ago

YouTube teams up with SiriusXM for audio ads on podcasts, more

SiriusXM becomes the exclusive advertising representative for YouTube's audio-first content in the US, enhancing ad offerings for podcasts and similar media.
Media industry
fromDigiday
2 weeks ago

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.
more#youtube
Film
fromwww.theguardian.com
2 days ago

Gen Z to the rescue! Zoomers are ditching doomscrolling and saving cinema

Generation Z is leading a cinema revival, with 2026 projected to be the best year for global box office since the pandemic.
Social media marketing
fromVogue
4 days ago

Will AI Kill the Creator Economy?

AI-generated influencers like Aitana Lopez are reshaping the fashion and beauty industries, blurring the lines between reality and digital creation.
#connected-tv
more#connected-tv
Media industry
fromAdExchanger
3 days ago

NBCU's Peacock Is Officially On Its Way To Profitability | AdExchanger

NBCUniversal's 'Legendary February' generated $2.2 billion in ad sales, driving significant revenue growth for Comcast and Peacock.
Podcast
fromThe Atlantic
2 days ago

How Short-Form Clips Took Over the Internet

Short video clips from long-form content have become the dominant unit of online media, surpassing traditional promotional roles.
#siriusxm
Podcast
fromThe Hollywood Reporter
4 days ago

YouTube Partners With SiriusXM on Audio Advertising For Podcasts and More

SiriusXM partners with YouTube to enhance ad measurement for audio content, leveraging their combined reach in the podcasting space.
Podcast
fromThe Hollywood Reporter
4 days ago

YouTube Partners With SiriusXM on Audio Advertising For Podcasts and More

SiriusXM partners with YouTube to enhance ad measurement for audio content, leveraging their combined reach in the podcasting space.
more#siriusxm
Marketing tech
fromAdExchanger
2 days ago

An Audience So Nice You Bought It Twice (And That's Not A Good Thing) | AdExchanger

Brands struggle with siloed media plans, leading to wasted spend and reduced performance due to overlapping audience targeting across channels.
Digital life
fromCGMagazine
2 days ago

The Living Room Is Tech's Next Battleground

The living room is evolving into a strategic digital space, with TVs becoming integrated platforms for media, commerce, and user engagement.
Marketing
fromMarTech
2 days ago

Consumers ditch the funnel as behavior gets more fluid | MarTech

The marketing funnel is outdated; consumer behavior requires flexible, responsive strategies that adapt to rapid shifts in intent and action.
Television
fromThe Atlantic
3 days ago

Life Isn't Easy in the OnlyFans Economy

Margo, a naive college student, turns to OnlyFans for financial survival after dropping out and becoming a single mother.
Media industry
fromVariety
2 days ago

TV's Next Upfront Really Isn't About TV: Where Will Ad Dollars Go?

Traditional TV ad spending is declining as streaming services gain popularity and advertisers shift focus.
Marketing tech
fromAdExchanger
2 days ago

Why Not Just Read AdExchanger?; Tubi Or Not Tubi | AdExchanger

Marketers struggle to differentiate ad tech vendors, creating opportunities for companies like CartographAI to provide neutral vendor reviews.
Marketing
fromExchangewire
3 days ago

Vevo Refines Upfront 2026 Strategy

Vevo introduces a tailored strategy for the 2026 Upfront season, focusing on bespoke brand solutions and innovative offerings like 'Artist Franchise'.
Television
fromThe Hollywood Reporter
6 days ago

Microdramas Platform Verza TV Shifts Strategy Just 4 Months After Launch (Exclusive)

Verza TV is evolving to include horizontal videos and user-generated content while maintaining a focus on mobile entertainment.
Media industry
fromwww.businessinsider.com
3 days ago

Internal Paramount presentation reveals its 2026 streaming goals and how much viewership has grown

Paramount aims for significant growth in streaming services, targeting double-digit revenue increases and a merger with HBO Max.
Marketing tech
fromDigiday
2 days ago

Sports guidance to brands from three sources: Keep the fan top of mind and you might just win

Agencies are leveraging AI in sports marketing, but caution is needed to maintain fan trust and understanding.
Marketing
fromForbes
3 days ago

8 Ways Creators Can Monetize Away From Socials

Creators are diversifying income streams beyond brand deals, focusing on in-person events and digital services for stability and growth.
Digital life
fromForbes
6 days ago

Agencies Must Refresh Stale Media Mixes To Retain Relevance

Social media engagement is declining, particularly among Gen-Z and Millennials, signaling a shift in advertising strategies.
Media industry
fromFuturism
2 days ago

Chinese Netflix Competitor Opens Floodgates to AI Slop

iQIYI plans to shift to primarily AI-generated content within five years, transforming its platform into a social media destination.
#advertising
Marketing tech
fromExchangewire
2 days ago

From Insight to Action: Rethinking Media Planning in the Age of AI Agents

The advertising industry struggles with the gap between planning and activation, often due to ineffective use of insights and automation.
Marketing tech
fromForbes
3 days ago

How To Keep Growing Despite Major Digital Ad Changes

Businesses must adapt their ad strategies to navigate changing restrictions and maintain growth despite reduced flexibility.
Marketing tech
fromAdExchanger
3 days ago

Buyers Are So Over Meta's Overhauls; PayPal Enters The TV Measurement Fray | AdExchanger

Dramatic changes in advertising platforms can disrupt customer experiences and analytics, leading to frustration and confusion.
Marketing tech
fromExchangewire
2 days ago

From Insight to Action: Rethinking Media Planning in the Age of AI Agents

The advertising industry struggles with the gap between planning and activation, often due to ineffective use of insights and automation.
Marketing tech
fromForbes
3 days ago

How To Keep Growing Despite Major Digital Ad Changes

Businesses must adapt their ad strategies to navigate changing restrictions and maintain growth despite reduced flexibility.
Marketing tech
fromAdExchanger
3 days ago

Buyers Are So Over Meta's Overhauls; PayPal Enters The TV Measurement Fray | AdExchanger

Dramatic changes in advertising platforms can disrupt customer experiences and analytics, leading to frustration and confusion.
more#advertising
#media-consolidation
Media industry
fromExchangewire
1 month ago

Shifts in Streaming: Competition, Collaboration, and Consolidation

Paramount's $111 billion acquisition of Warner Bros creates a streaming giant with 200 million subscribers, consolidating major entertainment assets and reshaping the competitive TV landscape.
Media industry
fromwww.aljazeera.com
4 days ago

Warner Bros and Paramount merger could reshape US media landscape

Concerns arise over media consolidation and partisan shifts with the Warner Bros-Paramount merger, facing regulatory scrutiny and potential political influence.
Media industry
fromExchangewire
1 month ago

Shifts in Streaming: Competition, Collaboration, and Consolidation

Paramount's $111 billion acquisition of Warner Bros creates a streaming giant with 200 million subscribers, consolidating major entertainment assets and reshaping the competitive TV landscape.
more#media-consolidation
fromwww.theguardian.com
3 days ago

Warner Bros Discovery vote to approve $110bn merger with Paramount Skydance

Shareholder approval marks another important milestone towards completing our acquisition of Warner Bros. Discovery, building on our successful equity and debt syndications and progress across regulatory approvals.
Media industry
Marketing tech
fromDigiday
5 days ago

How native CTV is solving the channel's attention problem

CTV has entered a performance era, focusing on results and effective formats that turn viewer attention into action.
Television
fromCBR
2 weeks ago

Say Goodbye to a Major Streaming Service as Prime Video Phaseout Begins

Prime Video replaces its Ad Free plan with a new, improved Ultra plan featuring higher pricing and enhanced streaming options.
Media industry
fromDigiday
4 days ago

Why live streaming is a borderless $4 billion global opportunity

The shift to streaming platforms is transforming live event viewing, requiring advanced programmatic advertising solutions for global audiences.
Marketing tech
fromMarTech
4 days ago

A whole new way to think about TV advertising | MarTech

Television advertising is evolving with AI-driven product placements, addressing viewer engagement and improving return on ad spend.
European startups
fromInfoQ
1 month ago

QCon London 2026: From DVDs to Global Streaming How Netflix's Commerce Architecture Actually Evolve

Netflix evolved its commerce architecture from real-time US-based billing to a hybrid global system supporting 130+ countries through pragmatic incremental changes driven by regional payment method differences.
Marketing tech
fromDigiday
3 days ago

Media Briefing: As traffic declines, publishers see gains in commerce conversions and CTR

Shrinking audiences are leading to stronger conversions and increased commerce revenue for some publishers.
Media industry
fromDigiday
6 days ago

As upfront negotiations near, buyers chart path through complex sports market

Fragmentation of sports broadcasting complicates viewing for fans and advertising strategies for brands.
Music
fromBusiness Matters
2 months ago

Scaling the Charts: A Business Case for Accelerating Digital Streaming Momentum

Online music platforms increase access and tracking, while consistent releases, strategic promotion, and audience engagement drive sustained chart success and revenue growth.
fromEMARKETER
2 weeks ago

Brands advertising on 9 streaming platforms command a third of US streaming TV ad spend

Advertisers running on all nine streaming platforms account for 34% of US streaming TV ad spending, according to a March report from MediaRadar.
Marketing tech
Marketing tech
fromThe Hollywood Reporter
3 weeks ago

Global Streaming Subscription Revenue Tripled In Five Years, Poised to Top $200 Billion by 2030

Global streaming subscription revenue surpassed $150 billion in 2025, with projections of $202 billion by 2030 due to price increases and ad-supported tiers.
Television
fromThe Drum
2 months ago

What can brands learn from the changing television landscape?

High-quality, platform-agnostic television content attracts diverse audiences across traditional and OTT platforms, creating opportunities for producers and brands to engage viewers in new ways.
fromwww.theguardian.com
1 month ago

Growing pains: Industry has shown that bigger isn't always better

We don't need proof, says one short-seller out for the kill, because we finally have a good story to tell. Cooked books can be explained as simply a misalignment between the velocity of my vision and the velocity of regulation, according to the slippery fintech entrepreneur Whitney Halberstram. The gap in between is where smart people have always made money.
Television
Marketing tech
fromwww.cnbc.com
1 month ago

Buy Netflix as ads, pricing power and generative AI drive growth, says CFRA

Netflix's advertising expansion, pricing power, and international growth position it for significant revenue acceleration, with advertising potentially contributing $1.5B-$3.0B in 2026.
Marketing tech
fromAdExchanger
1 month ago

The Best Way To Embrace Convergent TV? Break Down The Silos Between Linear And Streaming | AdExchanger

Marketers must adopt convergent TV strategies that blend linear and streaming approaches rather than debating programmatic versus direct buying methods.
fromAdExchanger
2 months ago

When Performance Brands Invade TV; Subscription Conniptions | AdExchanger

Big TV networks and studios are finally shifting toward programmatic advertising - even for their linear TV spots. And this shift is attracting a new wave of advertisers and transforming what a typical TV ad break looks and feels like. For example, as reports, Comcast is starting to see net-new ad revenue growth from first-time TV advertisers. "The people coming in the door are small performance advertisers, but they've been doing social ads forever," says Travis Flood, Comcast Advertising's director of insights. "They don't have a TV ad."
Marketing tech
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