"Gen Z, born between 1997 and 2012, grew up with near unlimited streaming and social media as their default entertainment. However, many are beginning to tire of them as the internet becomes ever more pervasive and annoying. They are looking for experiences beyond the black mirror, seeking a third space: a social environment away from home and work, which the cinema can fulfill."
"Going to the movies has become a way to connect with friends and share the moviegoing experience in person. It allows individuals to turn their phones off for a few hours and disconnect from the world, providing a much-needed break from constant digital engagement."
"According to a recent British Council survey, film and television are almost twice as influential as digital creators in shaping UK culture for Gen Z. This shift indicates a growing desire for original content and experiences that differ from the digital landscape."
Generation Z is becoming the most frequent group of moviegoers, with 87% attending cinemas in the past year. They average seven trips annually, seeking experiences beyond digital entertainment. As they tire of algorithm-driven platforms, cinemas provide a social environment for connection. Film and television significantly influence their culture, prompting a shift away from digital creators. The cinema serves as a third space, offering culture and discourse, while also allowing for disconnection from the online world.
Read at www.theguardian.com
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