"Big TV networks and studios are finally shifting toward programmatic advertising - even for their linear TV spots. And this shift is attracting a new wave of advertisers and transforming what a typical TV ad break looks and feels like. For example, as reports, Comcast is starting to see net-new ad revenue growth from first-time TV advertisers. "The people coming in the door are small performance advertisers, but they've been doing social ads forever," says Travis Flood, Comcast Advertising's director of insights. "They don't have a TV ad.""
"Subscription Meta-stasis To pay or not to pay? That's the question Meta will soon pose to its more than 3 billion daily active users. Any special features for the Facebook and WhatsApp subscriptions have not yet been revealed. Additionally, Meta plans to scale Manus, the AI startup it bought in December, as part of its subscription strategy, integrating the tech across its products while also keeping it available as a separate service. On top of that, Meta will test subscription tiers for individual AI tools, including advanced features in its Vibes video generator."
Programmatic advertising is expanding into linear TV, prompting networks and studios to accept real-time, targeted buys and altering the composition of TV ad breaks. Comcast and other major media owners are reporting net-new revenue from first-time TV advertisers, particularly small performance advertisers migrating from social channels. As Disney, YouTube and Amazon also embrace programmatic targeting, TV is becoming more conversion-oriented and focused on measurable campaign outcomes, which changes viewer ad experiences. Meta is testing paid subscriptions and integrating Manus AI across its products, with tiered AI features planned. Yahoo has launched another AI search product into an already saturated search landscape.
Read at AdExchanger
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