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New York Post
5 months ago
Marketing

#TikTokMadeMeBuyIt: Biz expert says Stanley unleashed 'perfect storm' of viral marketing for Quencher mugs

Stanley used TikTok for viral marketing
The strategy resulted in ten times the usual annual profits [ more ]
Entrepreneur
5 months ago
Marketing

Stanley Cups Are Trendy With Teens and Gen Z: Where to Buy | Entrepreneur

Stanley-branded drinkware, particularly their 40-ounce water bottles, has become popular among teenagers and influencers on social media.
The key features of the Stanley cups are their insulated design, large side handles, rotating lids, and ability to keep drinks cold for hours. [ more ]
New York Post
5 months ago
Marketing

#TikTokMadeMeBuyIt: Biz expert says Stanley unleashed 'perfect storm' of viral marketing for Quencher mugs

Stanley used TikTok for viral marketing
The strategy resulted in ten times the usual annual profits [ more ]
Entrepreneur
5 months ago
Marketing

Stanley Cups Are Trendy With Teens and Gen Z: Where to Buy | Entrepreneur

Stanley-branded drinkware, particularly their 40-ounce water bottles, has become popular among teenagers and influencers on social media.
The key features of the Stanley cups are their insulated design, large side handles, rotating lids, and ability to keep drinks cold for hours. [ more ]
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TastingTable.com
5 months ago
Marketing

The Fascinating Comeback Story Of Stanley Drinkware - Tasting Table

The Buy Guide convinced Stanley to change the focus of the Quencher and market to women.
Stanley embraced social media and a new audience, leading to the success of the Quencher. [ more ]
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