Victor Lee, the president of marketing consulting group Advantage Unified Commerce, recently spoke to Fox News Digital about how the company used the social media platform to snag the attention of millions of Americans and get them to buy its tumbler - dubbed the 'Stanley Cup' by fans.
The expert called Stanley's entrance into the viral marketing space 'brilliant,' especially for being able to take something as innocuous as a water bottle and turn it into a must-have product.
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