...the company changed its mind when The Buy Guide was able to sell out its first 5,000-cup wholesale order within days and a second order within an hour, per Retail Dive.
...Danielle Lettering posted on TikTok that her Stanley Quencher was the only thing that survived a car fire intact (and still had ice in it), the company responded and offered to buy her a new car (along with some new Quenchers), which won it accolades from existing fans and earned it new fans.
By 2020, the Quencher became Stanley's top-selling product, according to data reviewed by CNBC Make It, which also projects the company's 2023 sales to exceed $750 million, compared to just $73 million in 2019.
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