#referral-traffic

#referral-traffic

Google's AI Overview feature raises concerns among publishers about potential negative impacts on referral traffic. [ more ]

Publishers are concerned about the decline in referral traffic from social media, leading them to focus on their own direct channels.

TikTok is introducing new options for marketers, including Cross-Channel and Lift partners to analyze ad performance and measure incremental impact. [ more ]

Some publishers are experiencing a decline in referral traffic from Google, similar to the decline in social media referrals.

Referral traffic reductions from Google have reached as high as 60-70% for certain publishers.

Google claims that its updates do not specifically target publishers. [ more ]

Pinterest ads now offer direct links, eliminating the need for two clicks to navigate off the site.

The addition of deeplinks has led to a significant expansion of referral traffic on Pinterest. [ more ]

Pinterest ads now offer direct links to advertiser's websites, eliminating the need for two clicks.

Deeplinks on Pinterest have resulted in a significant increase in referral traffic.

Brands using direct links for consideration campaigns have seen a 96% increase in clicks to their websites. [ more ]