"So it depends on the short-term and long-term potential of AI and how much traffic and business AI can send to your company. If you have an online business that makes money from referred traffic, it's definitely a good idea to consider the full picture, and prioritize accordingly. AI right now sends very little traffic to websites, but it may be an opportunity for the AI response to mention your brands and products."
"What you call it doesn't matter, but "AI" is not going away, but thinking about how your site's value works in a world where "AI" is available is worth the time. Also, be realistic and look at actual usage metrics and understand your audience (what % is using "AI"? what % is using Facebook? what does it mean for where you spend your time?)."
AI currently sends only a small amount of traffic to websites, but AI responses can still mention brands and products and influence visibility. Decisions should depend on short-term and long-term AI potential and on how much traffic or business AI might deliver. Online businesses that rely on referred traffic should consider search optimization alongside AI-focused approaches and prioritize efforts based on expected impact. Measuring actual usage metrics and understanding audience behavior (what percent use AI versus other channels) helps determine resource allocation. Monitor AI growth and adapt site-value strategies for AI-driven discovery.
Read at Search Engine Roundtable
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