#pubdesk

[ follow ]
#openpath #programmatic-advertising #the-trade-desk #transaction-ids #prebidorg #openads #auction-integrity
Marketing tech
fromAdExchanger
4 days ago

Inside PubDesk, The Trade Desk's New Dashboard That Shows What Buyers Actually Care About | AdExchanger

PubDesk provides publishers detailed insight into buyer valuations and bid drivers, improving inventory visibility while The Trade Desk continues to prioritize buy-side performance.
Marketing tech
fromAdExchanger
1 week ago

Can Publishers Trust The Trade Desk's New Wrapper? | AdExchanger

The Trade Desk launched OpenAds and PubDesk to maintain universal Transaction IDs for cross-platform auction integrity while giving publishers visibility into buyer valuations.
[ Load more ]