Inside PubDesk, The Trade Desk's New Dashboard That Shows What Buyers Actually Care About | AdExchanger

""The question about whether we're going to the sell side comes from folks afflicted with 'The Trade Desk derangement syndrome,' he said. 'But that's not what any of this is.'""

"OpenAds is about creating a fair auction environment, O'Sullivan said, and the purpose of PubDesk is to give publishers detailed info on how buyers value their inventory and what drives bid pricing."

""We simply built a scaled way to tell publishers what our buyers want to see," he said, "because that's what performs.""

"The tool will exit beta on Tuesday and be available to any publisher that's also using OpenPath. All publishers and SSPs working with TTD will be able to access PubDesk starting around Thanksgiving."

PubDesk gives publishers detailed insights into how buyers value inventory and what drives bid prices. PubDesk aims to surface high-performing inventory for buyers while informing publishers about buyer preferences and bid dynamics. OpenAds focuses on creating a fair auction environment and OpenPath provides a direct-to-publisher supply connection launched in 2022. Both tools primarily serve buy-side goals by improving targeting and performance visibility for buyers. PubDesk will exit beta and be available to publishers using OpenPath, with wider access for all publishers and SSPs working with The Trade Desk around Thanksgiving.

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