#openads

[ follow ]
#tid-sharing #prebid #publisher-transparency #universal-transaction-ids #ad-auctions #publishers-vs-buyers
fromAdExchanger
2 days ago

The Trade Desk's Auction Evolutions Bring High Drama To The Prebid Summit | AdExchanger

For one thing, OpenAds - TTD's version of a Prebid auction, but still with universal Transaction IDs (TIDs) - will require TID sharing, TTD GM of Product Mike O'Sullivan told AdExchanger. That's in contrast to how Prebid previously would allow publishers to opt into TID sharing, before the open-source trade org nixed universal TIDs in an August software update.
Marketing tech
Marketing tech
fromDigiday
4 days ago

With OpenAds, The Trade Desk is rewriting what it means to be 'buy-side'

The Trade Desk is pushing auction changes, promoting OpenAds and universal transaction IDs to boost marketplace transparency and support publishers against walled gardens.
Marketing tech
fromAdExchanger
1 week ago

Can Publishers Trust The Trade Desk's New Wrapper? | AdExchanger

The Trade Desk launched OpenAds and PubDesk to maintain universal Transaction IDs for cross-platform auction integrity while giving publishers visibility into buyer valuations.
[ Load more ]