Zoom out: While there are newsletter platforms that offer some automated and direct ad sales support, they don't always offer the same level of high-touch sales support and relationship building necessary to broker bigger cross-platform sponsorship deals for creators that span podcasts, events and newsletters. "When I talk to marketers, they almost universally agree with the premise that these journalists have incredible communities and valuable audiences, but they say there's no infrastructure to execute large-scale brand campaigns," Frucci says.