"Zoom out: While there are newsletter platforms that offer some automated and direct ad sales support, they don't always offer the same level of high-touch sales support and relationship building necessary to broker bigger cross-platform sponsorship deals for creators that span podcasts, events and newsletters. "When I talk to marketers, they almost universally agree with the premise that these journalists have incredible communities and valuable audiences, but they say there's no infrastructure to execute large-scale brand campaigns," Frucci says."
"Zoom in: The new collective serves as a direct channel for premium brands to access the work of major journalists who have decided to go independent via their own podcasts and/or publishing platforms like Substack and beehiiv. Alltogether's founding portfolio of journalist creators includes some of the biggest names in business, technology and political news, including Alex Heath's Sources, Alex Kantrowitz's Big Technology, Casey Newton's Platformer, Alex Konrad's Upstarts, and Mosheh Oinounou's "Mo News.""
A white space exists in the market for high-touch ad-sales and relationship-building services tailored to independent journalists. Existing newsletter platforms provide some automated and direct ad-sales support but frequently lack capacity to broker large cross-platform sponsorships spanning podcasts, events and newsletters. Marketers recognize independent journalists' engaged communities and valuable audiences but lack infrastructure for large-scale brand campaigns. A new collective creates a direct channel for premium brands to access major independent journalists via podcasts and publishing platforms such as Substack and beehiiv. The collective's founding portfolio includes Sources, Big Technology, Platformer, Upstarts and Mo News, with additional representation talks underway.
Read at Axios
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