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fromAxios
2 days ago

New collective brings direct sales support to independent journalists

Zoom out: While there are newsletter platforms that offer some automated and direct ad sales support, they don't always offer the same level of high-touch sales support and relationship building necessary to broker bigger cross-platform sponsorship deals for creators that span podcasts, events and newsletters. "When I talk to marketers, they almost universally agree with the premise that these journalists have incredible communities and valuable audiences, but they say there's no infrastructure to execute large-scale brand campaigns," Frucci says.
Marketing
Tech industry
fromBusiness Insider
2 weeks ago

Google is flattening manager layers in one of its biggest money-making units

Google is eliminating a middle management layer in its US ad sales unit to speed decision-making and reduce bureaucracy.
Startup companies
fromExchangewire
1 month ago

10 Years of goTom: Swiss Ad Tech Provider Celebrates Milestone & Looks Ahead

goTom celebrated its 10th anniversary, evolving from a 2015 Tamedia spin-off into a Swiss SaaS ad-sales platform used by publishers and expanding with AI features.
Media industry
fromAdweek
2 months ago

BBC Studios Names Jon Otto SVP of North America Ad Sales

Jon Otto joins BBC Studios as senior vice president of ad sales, overseeing media sales, sponsorships, and branded content across North America.
Marketing tech
fromAdweek
5 months ago

Fox Ad Sales Adds Paramount Exec as CMO

Fox continues to enhance its ad sales team with the appointment of Puja Vohra as CMO to strengthen its advertising strategies.
Marketing tech
fromTheWrap
5 months ago

TelevisaUnivision US Ad Sales President Donna Speciale Steps Down

Donna Speciale is stepping down as U.S. ad sales president at TelevisaUnivision, to be succeeded by Tim Natividad.
Marketing tech
fromAdweek
5 months ago

WBD Ad Leaders Explain How IP Like Harry Potter Adds to Adtech Wizardry

WBD is enhancing ad buyer connections through innovative tools and IP partnerships.
Media industry
fromDigiday
6 months ago

WTF are JBPs and why do we use them in retail media, with Exverus Media's Hillary Kupferberg

Retailers are leveraging joint business plans to negotiate effectively in the thriving retail media network landscape.
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