#ad-sales

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Benzinga
3 weeks ago
Data science

PayPal To Launch Ad Business Using Customer Data, Hires Former Uber Exec To Lead - PayPal Holdings (NASDAQ:PYPL)

PayPal is launching an advertising business utilizing its user data to create targeted ad sales. [ more ]
#warner-bros-discovery
AdExchanger
1 month ago
Marketing

WBD Reasserts Its Place In Ad-Supported Streaming | AdExchanger

Warner Bros. Discovery focused on addressing skepticism around their ad sales negotiations during upfronts. [ more ]
Adweek
2 months ago
Marketing

WBD Makes Data-Driven Ad Sales Hire Ahead of Upfront

Warner Bros. Discovery is emphasizing data strategy with the appointment of David Porter to lead ad sales research, insights, and data, focusing on revenue growth and advanced tools for advertisers. [ more ]
AdExchanger
1 month ago
Marketing

WBD Reasserts Its Place In Ad-Supported Streaming | AdExchanger

Warner Bros. Discovery focused on addressing skepticism around their ad sales negotiations during upfronts. [ more ]
Adweek
2 months ago
Marketing

WBD Makes Data-Driven Ad Sales Hire Ahead of Upfront

Warner Bros. Discovery is emphasizing data strategy with the appointment of David Porter to lead ad sales research, insights, and data, focusing on revenue growth and advanced tools for advertisers. [ more ]
morewarner-bros-discovery
Ars Technica
1 month ago
Marketing

Reddit, sneaky AI spam bots compete to sell you stuff

Reddit introduced Dynamic Product Ads, leveraging user discussions and engagement for ad targeting, emphasizing its focus on ad sales. [ more ]
#streaming-services
The Daily Upside
2 months ago
Marketing

Advertisement Market is Booming, But Not for Everyone

Media industry ad sales projected to increase over 9% to $369 billion this year.
Premium long-form streaming ad revenue expected to pass $10 billion, while linear TV ad revenue declines. [ more ]
The Motley Fool
4 months ago
Privacy technologies

1 Growth Stock Down 81% to Buy Right Now | The Motley Fool

Roku's ad sales have rebounded and shown significant year-over-year growth through automated third-party demand sources.
The shift from traditional TV to streaming services presents a massive opportunity for Roku to capture a larger share of the $60 billion U.S. TV ad market. [ more ]
The Daily Upside
2 months ago
Marketing

Advertisement Market is Booming, But Not for Everyone

Media industry ad sales projected to increase over 9% to $369 billion this year.
Premium long-form streaming ad revenue expected to pass $10 billion, while linear TV ad revenue declines. [ more ]
The Motley Fool
4 months ago
Privacy technologies

1 Growth Stock Down 81% to Buy Right Now | The Motley Fool

Roku's ad sales have rebounded and shown significant year-over-year growth through automated third-party demand sources.
The shift from traditional TV to streaming services presents a massive opportunity for Roku to capture a larger share of the $60 billion U.S. TV ad market. [ more ]
morestreaming-services
Deadline
4 months ago
Media industry

Fox News Media Names New Ad Sales Leadership Team

Trey Gargano is promoted to executive vice president of ad sales for Fox News Media platforms.
Ryan Roelle is promoted to senior vice president of national ad sales, reporting to Gargano. [ more ]
The Information
4 months ago
Marketing

Revenue Declines for Vox Media, Bustle in 2023 Reflects Wider Media Struggles

Vox Media and Bustle Digital Group experienced a 15% decline in revenue in 2023 due to weaker ad sales.
Hollywood strikes resulted in fewer marketing dollars for digital media firms. [ more ]
RAIN News
4 months ago
Music

Soon to stream everywhere: Rogan & Cooper. But Spotify still makes the money happen. - RAIN News

Joe Rogan and Alex Cooper negotiated new contracts with Spotify, removing the exclusive distribution aspect and making their podcasts available on any podcast app.
Spotify will continue to be the exclusive ad sales representative for Joe Rogan's show and Call Her Daddy, while maintaining exclusive distribution of the video presentation of Call Her Daddy. [ more ]
#generative-ai
Digiday
4 months ago
Artificial intelligence

The state of publisher audiences: Building stronger connections between publishers and Gen Z and young millennial audiences

Podcast networks are testing generative AI for ad sales
Executives in the in-game advertising sector believe the cookie collapse could benefit the sector [ more ]
Ars Technica
5 months ago
Artificial intelligence

Google lays off "hundreds" more as ad division switches to AI-powered sales

Google is laying off hundreds of employees from its ad sales division, specifically in the Large Customer Sales team.
The layoffs are largely due to the increased use of generative AI in Google's ad products, which can perform tasks such as creating ad assets and optimizing performance. [ more ]
Digiday
4 months ago
Artificial intelligence

The state of publisher audiences: Building stronger connections between publishers and Gen Z and young millennial audiences

Podcast networks are testing generative AI for ad sales
Executives in the in-game advertising sector believe the cookie collapse could benefit the sector [ more ]
Ars Technica
5 months ago
Artificial intelligence

Google lays off "hundreds" more as ad division switches to AI-powered sales

Google is laying off hundreds of employees from its ad sales division, specifically in the Large Customer Sales team.
The layoffs are largely due to the increased use of generative AI in Google's ad products, which can perform tasks such as creating ad assets and optimizing performance. [ more ]
moregenerative-ai
Digiday
4 months ago
Marketing

BuzzFeed, Culture Genesis to combine multicultural ad inventory to sell to advertisers

BuzzFeed has partnered with Culture Genesis to sell ads against BuzzFeed's multicultural content
The deal allows Culture Genesis to increase its inventory and reach, while BuzzFeed gains an ad sales partner to boost its revenue [ more ]
Adweek
5 months ago
Privacy technologies

A+E Networks Boosts Ad Sales Team Ahead of Upfront

A+E Networks is realigning its ad sales team to enhance its digital, multiplatform, and data-driven capabilities.
The company has added new team members, including Toby Byrne as EVP of national ad sales and four new VPs. [ more ]
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