Media industry
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3 hours agoExclusive: Substack rival Beehiiv makes a push into podcasting
Beehiiv enters podcasting to compete in the creator economy by offering a comprehensive service for independent creators.
The creator economy has spent the last decade quietly normalizing one assumption: if a platform enables you to earn, the platform deserves a percentage of what you make. Subscription fees, digital product marketplaces and course platforms all typically operate on take rates, turning creator revenue into shared revenue, often heavily shared. Tyler Denk, the CEO and co-founder of Beehiiv, believes that assumption is overdue for a reset. And his company's latest product expansion is designed around challenging it.