#media-restructuring
#media-restructuring

Digital life

Agencies Must Refresh Stale Media Mixes To Retain Relevance

fromMiami Herald

15 hours ago

Explore the power of social media ads in shaping consumer behavior

Social media has transformed product discovery, with platforms like YouTube, Instagram, and TikTok dominating consumer behavior and advertising strategies.

fromNieman Lab

Media industry

Social traffic kinda stinks for news publishers now, in 3 charts

Digital life

Agencies Must Refresh Stale Media Mixes To Retain Relevance

Social media engagement is declining, particularly among Gen-Z and Millennials, signaling a shift in advertising strategies.

fromMiami Herald

15 hours ago

Explore the power of social media ads in shaping consumer behavior

Social media has transformed product discovery, with platforms like YouTube, Instagram, and TikTok dominating consumer behavior and advertising strategies.

fromNieman Lab

fromThe Hollywood Reporter

Social traffic kinda stinks for news publishers now, in 3 charts

Social media traffic to news publishers has significantly declined, with Twitter traffic down 70% since 2022.

Ad Tech Briefing: The days of bloat are over, as efficiency drives ad tech's C-suite exodus

Independent ad tech players must adapt or risk failure amid increasing competition from LLMs and evolving market dynamics.

Television

22 hours ago

Microdramas Platform Verza TV Shifts Strategy Just 4 Months After Launch (Exclusive)

Verza TV is evolving to include horizontal videos and user-generated content while maintaining a focus on mobile entertainment.

Online marketing

fromMiami Herald

The Right Thing: Should you trust a 'one-of-a-kind' Facebook ad?

Promoting identical products as unique offerings can be deceptive and misleading for consumers.

#influencer-marketing

4 hours ago

Always-On Influencer Marketing: The Secret to Increased ROI

Influencer marketing is now essential for brands, requiring consistent investment as part of an always-on strategy for effective results.

Always-On Influencer Marketing: The Secret to Increased ROI

Influencer marketing is now essential for brands, requiring an always-on strategy to achieve effective results and build long-term brand equity.

4 hours ago

Always-On Influencer Marketing: The Secret to Increased ROI

Influencer marketing is now essential for brands, requiring consistent investment as part of an always-on strategy for effective results.

more#influencer-marketing

Always-On Influencer Marketing: The Secret to Increased ROI

Influencer marketing is now essential for brands, requiring an always-on strategy to achieve effective results and build long-term brand equity.

fromInc

fromNonprofit Tech for Good

Why the Most Viral Brand Posts All Have 1 Thing in Common (It's Not the Algorithm)

Creating viral social media content requires understanding audience engagement and incorporating elements like humor and relatability.

15 hours ago

7 Steps to Turn Your SMS Program into a Storytelling Engine

SMS is one of the most underused answers to that problem. Texts get opened, they feel personal, and the barrier to respond is lower than almost any other channel. When you ask a question, people answer. And what comes back can become some of your most compelling content.

Fundraising

Growth hacking

fromEntrepreneur

5 Mistakes That Are Quietly Destroying Your AI Visibility

Generative engine optimization relies on traditional trust signals, yet teams often make mistakes by treating it as a separate discipline from SEO.

Games

fromGamesBeat

Tamatem acquires Playable Factory to expand into AI-enabled ad tech

Tamatem acquired Playable Factory to enhance user acquisition through interactive ads and focus on an AI-first game platform.

fromVulture

Brianna LaPaglia Says Alex Cooper 'Capitalized' on Breakup with Grace O'Malley

Posting old DMs from 2022-2023 when I didn't know any of these things about you. When you didn't try to poach a vulnerable person, my ex-best friend, and capitalize off of a very real situation between the two of us.

Podcast

Artificial intelligence

fromApp Developer Magazine

Meta plans large-scale job cuts beginning in May, says Reuters

Meta plans to cut about 10% of its workforce, approximately 8,000 employees, to reduce costs and increase reliance on AI.

Business intelligence

The App Economy Is Thriving

The app economy significantly contributes to the U.S. economy, generating over $1 trillion annually and supporting 2.6 million jobs.

fromSlate Magazine

It Was a Bold, Multimillion-Dollar Experiment. They Wanted to Change Cable News Forever. What They Actually Did Was Far More Revealing.

Modern cable news struggles due to partisanship, prompting networks like NewsNation to adopt a centrist approach to attract viewers.

AI Is The New Ad Space | AdExchanger

AI can enhance creativity and change how consumers discover products, beyond just improving efficiency and productivity.

21 hours ago

In ctrl or out of touch? The ninth P of marketing revealed

AI is reshaping customer journeys, creating a trust gap between marketers and consumers regarding data usage for personalization.

fromAol

18 hours ago

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity and verifiability over traditional ranking metrics.

fromCreative Review

Marketing tech

The ad industry, AI and the environment

Brand-Trained Agents Can Give Marketers A Fuller View Of Their Customers | AdExchanger

Envive helps brands optimize their presence in LLMs by developing brand-specific agents and analyzing customer data.

Scaling Success: How AI is Reshaping Publisher Deals

AI is transforming publisher deals by enabling advertisers to find new audiences at scale while maintaining relevance and performance.

1 hour ago

AI Is The New Ad Space | AdExchanger

AI can enhance creativity and change how consumers discover products, beyond just improving efficiency and productivity.

21 hours ago

In ctrl or out of touch? The ninth P of marketing revealed

AI is reshaping customer journeys, creating a trust gap between marketers and consumers regarding data usage for personalization.

fromAol

18 hours ago

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity and verifiability over traditional ranking metrics.

fromCreative Review

The ad industry, AI and the environment

AI's environmental impact is often overlooked, with significant consequences for vulnerable communities and the planet.

Brand-Trained Agents Can Give Marketers A Fuller View Of Their Customers | AdExchanger

Envive helps brands optimize their presence in LLMs by developing brand-specific agents and analyzing customer data.

Scaling Success: How AI is Reshaping Publisher Deals

AI is transforming publisher deals by enabling advertisers to find new audiences at scale while maintaining relevance and performance.

Making retail media work harder with smarter data strategies

Retail media networks are growing, and effective data strategies are essential for maximizing value for retailers and brands.

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.

Online marketing

Making retail media work harder with smarter data strategies

Retail media networks are growing, and effective data strategies are essential for maximizing value for retailers and brands.

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.

It's not just one thing - it's another thing | TechCrunch

The phrase 'It's not just this - it's that' has dramatically increased in corporate communications, indicating a trend in AI-generated writing.

fromAxios

Silicon Valley is building its own news-industrial complex

Elon Musk's X has transformed news into a product for trading and monetization, leading to new platforms like MTS and Objection.AI.

7 hours ago

Digiday+ Research: Marketing workflows benefit from AI, but trust is still a barrier to adoption

Marketers are increasingly adopting generative AI for creative production and marketing, despite challenges in trust and complexity affecting widespread adoption.

#advertising

Marketing

Media Buying Briefing: As Q1 results from a few holdcos show, the market's not panicking, yet

Decoding the new advertising landscape: Insights from InMobi and Microsoft Advertising

The partnership between InMobi and Microsoft Advertising is driving innovation in the advertising landscape through technology and consumer-focused strategies.

Decoding the new advertising landscape: Insights from InMobi and Microsoft Advertising

The partnership between InMobi and Microsoft Advertising is driving innovation in the advertising landscape through technology and consumer-focused strategies.

Marketing tech

The Stack: Advertising's Next Phase - ExchangeWire.com

'Everything is coming down': ChatGPT ads are getting cheaper

Advertising costs on ChatGPT have significantly decreased from $60 to as low as $25 per thousand users in just nine weeks.

2 weeks ago

Marketing tech

How purchase data is redefining TV ad performance and driving revenue

Media Buying Briefing: As Q1 results from a few holdcos show, the market's not panicking, yet

Ad spending remains stable despite economic uncertainty, as marketers recognize the long-term risks of cutting budgets during downturns.

Decoding the new advertising landscape: Insights from InMobi and Microsoft Advertising

The partnership between InMobi and Microsoft Advertising is driving innovation in the advertising landscape through technology and consumer-focused strategies.

Decoding the new advertising landscape: Insights from InMobi and Microsoft Advertising

The partnership between InMobi and Microsoft Advertising is driving innovation in the advertising landscape through technology and consumer-focused strategies.

The Stack: Advertising's Next Phase - ExchangeWire.com

Advertising, streaming, and regulation are converging as platforms focus on monetization amid increasing scrutiny and evolving industry standards.

'Everything is coming down': ChatGPT ads are getting cheaper

Advertising costs on ChatGPT have significantly decreased from $60 to as low as $25 per thousand users in just nine weeks.

2 weeks ago

How purchase data is redefining TV ad performance and driving revenue

Advertisers must adopt modern strategies, including purchase-based segmentation, to effectively engage consumers in the evolving TV landscape.

Inside LLM SEO: How to optimize and measure your brand's visibility

Learning faster than competitors is crucial for businesses to adapt to LLM SEO and maintain a competitive edge.

2 days ago

Threads will add Broadcast Channels-style feature called live chats

Threads is introducing live chats for real-time discussions, allowing users to follow creators and events without posting themselves.

fromDailywire

Google Is Using Its Monopolistic Playbook To Take Over Your TV

Google is expanding its dominance in television through YouTube TV, employing monopolistic ad practices and significantly increasing subscription costs.

fromCMSWire.com

22 hours ago

10 Marketing Buzzwords That Need to Go in 2026

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators.

Marketing

Online marketing

How to crush your Q4 Digital Marketing Strategy

Focus on immediate revenue opportunities during Q4, prioritizing customer engagement and user experience over long-term projects.

As upfront negotiations near, buyers chart path through complex sports market

Fragmentation of sports broadcasting complicates viewing for fans and advertising strategies for brands.

#youtube

fromTechCrunch

YouTube livestreams will now hold back ads during peak engagement to protect the vibe | TechCrunch

YouTube will hold back ads during peak chat engagement to enhance viewer experience and reward supporters with ad-free moments.

Hot Take: YouTube Shouldn't Rely On Creators To Convince Brands It's TV | AdExchanger

YouTube aims to position itself as a television alternative to attract larger advertising budgets.

fromTechCrunch

YouTube livestreams will now hold back ads during peak engagement to protect the vibe | TechCrunch

YouTube will hold back ads during peak chat engagement to enhance viewer experience and reward supporters with ad-free moments.

Hot Take: YouTube Shouldn't Rely On Creators To Convince Brands It's TV | AdExchanger

YouTube aims to position itself as a television alternative to attract larger advertising budgets.

Marketing

Marketing investment is a capital allocation decision | MarTech

fromInman

13 hours ago

The old marketing playbook is breaking down

Smart brands like Liquid Death prioritize actual sales results over traditional metrics in their marketing strategies.

fromMarTech

23 hours ago

Marketing investment is a capital allocation decision | MarTech

Marketing spend should be treated as a capital allocation decision to optimize contribution profit and revenue growth.

fromInman

13 hours ago

The old marketing playbook is breaking down

Smart brands like Liquid Death prioritize actual sales results over traditional metrics in their marketing strategies.

more#marketing-strategy

Prompt For More Ads; Who Advertises The Advertisers? | AdExchanger

OpenAI's advertising efforts face challenges due to limited inventory despite strong engagement signals from ChatGPT ad pilots.

Digest: Price Drops for ChatGPT Ads; Google in Talks with Pentagon; Publishing Giants Plan Cuts

OpenAI is reducing ad prices on ChatGPT while Google negotiates a deal with the Pentagon for its Gemini AI models.

Prompt For More Ads; Who Advertises The Advertisers? | AdExchanger

OpenAI's advertising efforts face challenges due to limited inventory despite strong engagement signals from ChatGPT ad pilots.

Digest: Price Drops for ChatGPT Ads; Google in Talks with Pentagon; Publishing Giants Plan Cuts

OpenAI is reducing ad prices on ChatGPT while Google negotiates a deal with the Pentagon for its Gemini AI models.

more#openai

Social media marketing

5 Tips to Amplify your Social Strategy

Social media is essential for brands to engage audiences and grow their business through a multichannel approach and consistent content delivery.

2 days ago

Agency leaders debate: Does marketing call for narrower expertise than ever before?

The debate between generalism and specialism in agencies continues, with leaders questioning which approach is more beneficial for success.

#digital-advertising

fromwww.marketingdive.com

Creator marketing now a core media channel' while search slows: IAB

Digital advertising revenue reached $294.6 billion in 2025, driven by video, creator content, and performance media despite economic challenges.

Marketing tech

Digital publisher audit program launched with ANA support

fromInc

Marketing tech

Meta Is On Track to Beat Google as the World's Top Ad Platform-Because It Mastered 3 Digital Media Principles

fromwww.marketingdive.com

Creator marketing now a core media channel' while search slows: IAB

Digital advertising revenue reached $294.6 billion in 2025, driven by video, creator content, and performance media despite economic challenges.

Digital publisher audit program launched with ANA support

AAM launched a free digital publisher audit program to combat advertising fraud and enhance transparency in digital media.

fromInc

Meta Is On Track to Beat Google as the World's Top Ad Platform-Because It Mastered 3 Digital Media Principles

Meta is projected to surpass Google in global digital advertising revenue by 2026, marking a significant shift in the industry.

more#digital-advertising

fromThe Verge

The future of local TV news has taken a Trumpian turn

Nexstar's acquisition of Tegna hinges on FCC rule changes initiated by Chairman Brendan Carr's deregulatory agenda.

fromGamesBeat

10 years in gaming: Sportfive shares lessons from its first decade in interactive media

Sportfive's gaming department, which started with just three dedicated employees in 2016, has now expanded to a robust team of 80, highlighting the agency's commitment to the gaming sector.

Marketing

Pinterest CPG promotions outperform benchmark ROIs

Pinterest Pin promotions significantly outperform standard social media benchmarks for ROI in CPG campaigns.

The Age Of "Interest Media" Is Here-Here's How Your Business Can Tap In

The 'interest media' era allows small businesses to reach potential customers beyond follower numbers through personalized content.

fromHer Campus

How Declining Attention Spans Are Changing Our Media

Second Screen Viewing influences writers to simplify storylines and dialogue for audiences distracted by their phones.

fromReadWrite

Google reports gambling ads enforcement surge in 2025

Google intensified enforcement on online gambling ads in 2025, blocking 270.7 million ads for policy violations, reflecting stricter regulations in the sector.

News organizations reconsider ties to AI company Nota after plagiarism findings - Poynter

Nota faced backlash and lost clients after extensive plagiarism was discovered in its AI-generated news articles.

fromFuturism

A Prominent PR Firm Is Running a Fake News Site That's Plagiarizing Original Journalism at Incredible Scale

National Today is accused of blatant plagiarism by rewording and stealing content from various publications without crediting the original sources.

fromPoynter

News organizations reconsider ties to AI company Nota after plagiarism findings - Poynter

Nota faced backlash and lost clients after extensive plagiarism was discovered in its AI-generated news articles.

fromFuturism

A Prominent PR Firm Is Running a Fake News Site That's Plagiarizing Original Journalism at Incredible Scale

National Today is accused of blatant plagiarism by rewording and stealing content from various publications without crediting the original sources.

From page views to propensity: How the Daily Mail is retooling for a zero-click world

The Mail is shifting focus from page views to quality engagement metrics like time spent and repeat visits due to changes in user behavior.

Bauer Media Group slashes publishing headcount in company-wide restructure

Bauer Media Group announced a restructuring plan that may lead to job cuts affecting up to 30% of its publishing staff in Germany and the U.K.

19 hours ago

StackAdapt and Broadsign Team Up to Streamline Political pDOOH Ad Buys

Native support for Broadsign Auction Packages streamlines political ad campaign execution across screens and key audience segments.

fromMarketing Dive

Viant acquires TVision to realize CTV advertising trifecta

Viant acquires TVision Insights for $40 million to enhance ad measurement and improve programmatic ad-buying capabilities.

fromObserver

Facing A.I. Slop and Shifting Algorithms, Brands Bet on Streamers to Stay Real

MrBeast exemplifies success in the creator economy, leveraging YouTube and livestreams while expanding into various media ventures.

fromFast Company

The stigma around AI in journalism may be easing, but trust is still fragile

There is a growing acceptance of AI in journalism, despite initial reluctance and a recent controversy over AI-generated content.

Digest: Netflix Refocuses on Ads and Content After Warner Bid; IAB Sets AI Commerce Media Guidelines; WPP in Talks to Sell Burson

Netflix is shifting focus to ads and content after abandoning the Warner Bros. deal, while IAB introduces guidelines for AI-driven commerce media.

Digiday+ Research: Agencies punt budget growth expectations to 2027 - while AI worries intensify

Agencies in 2026 are primarily concerned about reduced client budgets and the impact of AI on their operations.

Media Briefing: The 'SaaS-pocalypse' is spreading to publishers

AI tools are enabling publishers to create custom software, shifting the conversation from buying to building software solutions.

What Happens When The Attribution Cartel Meets Advertising's Halo Effect?

The proposed 'Attribution' standard risks increasing privacy issues and undermining ad effectiveness measurement.

fromPoynter

What we learned from a failed Nota News experiment - Poynter

Nota's experiment with hyperlocal news sites faced issues of plagiarism due to human error, not AI misuse, violating editorial standards.

fromRAIN News

Cumulus Media bankruptcy plan approved

Cumulus Media's reorganization plan has been approved, eliminating $592 million in debt and securing $100 million for operations.

Digiday+ Research: Publishers favor generative AI over predictive AI

Publishers prefer generative AI over predictive AI for various workflows, finding it more effective in editorial tasks and creative processes.

Digiday+ Research: Publishers favor generative AI over predictive AI

Publishers prefer generative AI over predictive AI for various workflows, finding it more effective for tasks like sales, creative production, and marketing.

Digiday+ Research: Publishers favor generative AI over predictive AI

Publishers prefer generative AI over predictive AI for various workflows, finding it more effective in editorial tasks and creative processes.

Digiday+ Research: Publishers favor generative AI over predictive AI

Publishers prefer generative AI over predictive AI for various workflows, finding it more effective for tasks like sales, creative production, and marketing.

more#ai-in-publishing

fromThe New Yorker

The Media Merger You Should Actually Care About

During the first Trump Administration, Sinclair, a company that owns almost two hundred local TV stations across the United States, and is known for its conservative bent, instructed its news anchors to recite a near-identical script on air. The sharing of bias and false news has become all too common on social media, and more alarming, some media outlets publish these same fake stories without checking facts first.

US politics

Agentic Advertising Needs Interoperability, Standardisation and Adoption to Thrive

The ad industry is transitioning to agentic advertising, promising automation and efficiency but requiring careful planning to avoid potential pitfalls.

fromTheWrap

Paramount Revenue Chief Teases Streaming Advertising and Tech Improvements, 'Complete Evolution' of Pluto

Paramount is merging its streaming services into a unified platform by mid-2026 to enhance content recommendations and advertising capabilities.

Media Briefing: Another AI threat emerges for publishers: the third-party scraper

Publishers are alarmed as third-party web scrapers profit from their content without compensation, creating a black market for AI content licensing.

LEADING INDUSTRY PARTICIPANTS SUPPORT NEW CONNECTED TV INITIATIVE IN EUROPE

The European Connected TV Initiative aims to explore and unlock the potential of CTVs in Europe through industry collaboration.

Meta simplifies ad performance elements

Meta updates its Pixel and Conversions API to simplify data gathering and improve ad targeting for businesses, especially smaller ones.

fromwww.dw.com

Media industry

Stop blaming Big Tech. Start rebuilding journalism

Fighting Big Tech for compensation is not the main battle for journalism's survival; rebuilding trust and embracing technology is essential.

Ad Quality is a Monetisation Problem: What Publishers Need to Do Now

Publishers must proactively improve ad quality to enhance user experience and monetization outcomes.

fromThe Hollywood Reporter

#programmatic-advertising

Social Media Powers Online's Ad Market Dominance, and Meta Eats 70 Percent of That Pie

Online advertising, particularly social media, is projected to dominate the global advertising market, reaching $1.5 trillion by 2030.

Curation Is Changing Programmatic - But Not Always For The Better | AdExchanger

Mid-market agencies are increasingly seeking transparency and control in programmatic advertising, challenging the traditional reliance on DSPs.

Programmatic Live Sports Buying Is Starting To Get Less Complicated | AdExchanger

Live sports presents significant programmatic advertising opportunities, despite challenges in the buying process.

Curation Is Changing Programmatic - But Not Always For The Better | AdExchanger

Mid-market agencies are increasingly seeking transparency and control in programmatic advertising, challenging the traditional reliance on DSPs.

more#programmatic-advertising

Programmatic Live Sports Buying Is Starting To Get Less Complicated | AdExchanger

Live sports presents significant programmatic advertising opportunities, despite challenges in the buying process.

3 weeks ago

How Publishers are Balancing AI Fear with Opportunity

The publishing industry is navigating AI adoption with a focus on innovation while maintaining quality and ethical standards.

fromTNW | Artificial-Intelligence

How AI marketplaces are reshaping editorial advertising in 2026

The traditional workflow for editorial advertising is outdated, relying heavily on manual processes and lengthy email chains.

2 weeks ago

From Streaming To AI: Agency Leaders' Next Big Media Bets

Streaming platform consolidation is reshaping agency strategies, emphasizing precision and adaptability in targeting consumer attention.

fromFast Company

Traffic is dying as a media metric. What comes next is more important

AI is significantly reducing traffic to major tech media sites, but publishers with strong brands and loyal audiences are adapting through paywalls and diversified strategies rather than facing business decline.

fromNieman Lab

Four things about Yahoo News that may surprise you

Yahoo attracts 180 million monthly visitors through habit-driven features and maintains strong engagement, ranking among the top news sites with only CNN and Fox News having higher weekly visitor frequency.

AI surfacing is messy: Data shows publisher visibility and traffic often misalign

Analytics firms struggle to measure AI visibility consistently, with conflicting data on which news outlets appear most in chatbot responses due to varying methodologies and definitions of mentions.