#martech-landscape

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MarTech
2 weeks ago
Marketing

Does your marketing team have a martech problem or a data problem? | MarTech

Marketers are increasingly concerned about the cost of martech solutions amid economic challenges, influencing tool replacement decisions.
The role of data capabilities and integration has grown in importance among marketers when considering martech investments. [ more ]
MarTech
2 months ago
Artificial intelligence

Meet my research team: Gemini, ChatGPT, and Perplexity | MarTech

Generative AI tools like Gemini, ChatGpt, and Perplexity can significantly enhance productivity and results in research-oriented tasks. [ more ]
MarTech
5 months ago
Marketing tech

Martech's long tail: Countless tiny atoms | MarTech

Small long-tail martech tools are crucial despite large vendor acquisitions, showing continuous growth in diversity within martech stacks. [ more ]
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