Recently, I've begun using it for research-oriented tasks and have found it to be really helpful in two key areas: product discovery and company/product positioning. In both cases, not only does it save me a tremendous amount of time, but the end results are better than what I normally achieve doing the work manually.
When I'm using generative AI for research work, I've found that I get the best results by using multiple products simultaneously. I typically have tabs open for Gemini, ChatGpt, and Perplexity and work across all three simultaneously.
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