In the past seven years, the contribution of small long-tail tools hovered around 50%, suggesting they play an essential role in martech stacks.
The number of current martech 'tools' is at 14,106, showing significant growth with around 3,000 new entrants and minimal consolidation this year.
Martech atomization highlights the importance of small specialist tools in martech stacks, often focusing on 'point solutions' that excel in specific functions.
While new solutions introduce new vendors, many are individuals offering cloud-based software, not fully staffed companies, contributing to the martech landscape.
#martech-landscape #small-long-tail-tools #martech-atomization #vendor-acquisitions #martech-diversity
Collection
[
|
...
]