#landing-page-optimization

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fromEMARKETER
4 days ago

SMB marketers are using AI for landing page design more than any other optimization tactic

Key stat: 31% of US SMB marketers and business owners use AI-driven design or layout recommendations to optimize landing pages, according to a June 2025 survey from Ascend2 and Unbounce. Beyond the chart: The adoption mirrors broader B2B behavior. 95% of B2B marketers are using AI-powered tools in some capacity, with 89% specifically employing AI for generating marketing or written copy, according to an October Content Marketing Institute report.
fromLondon Business News | Londonlovesbusiness.com
4 weeks ago

Millions in Black Friday sales could be lost - London Business News | Londonlovesbusiness.com

With Black Friday fast approaching (28 November 2025), competition for online attention will reach its annual peak. Google search data from 2024 shows how dramatically consumer interest accelerates - searches for "Black Friday deals" jumped from 3,600 in September to 33,100 in October, and then soared to 823,000 in November. A record year for online spending Global spending during the Black Friday weekend surpassed $74 billion in 2024, with the UK accounting for more than £9 billion in sales.
Marketing
Marketing
fromBusiness Matters
1 month ago

Marketing Leadership in 2025: Balancing Creativity with Data-Driven Decisions

Blend creative storytelling with data-driven strategies, prioritize landing page performance, measure ROI, and improve team data literacy to drive sustainable marketing growth.
fromSearch Engine Roundtable
1 month ago

Google Ads AI Max Gains Sources Column in Search Term Report

Google added a new "sources" column to the AI Max search term report. This helps you understand where your traffic was matched from in AI Max searches.
Marketing tech
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