"With Black Friday fast approaching (28 November 2025), competition for online attention will reach its annual peak. Google search data from 2024 shows how dramatically consumer interest accelerates - searches for "Black Friday deals" jumped from 3,600 in September to 33,100 in October, and then soared to 823,000 in November. A record year for online spending Global spending during the Black Friday weekend surpassed $74 billion in 2024, with the UK accounting for more than £9 billion in sales."
"Every year brands spend heavily on ads to win traffic, but lose out because their websites can't keep up. A slow page load or clunky checkout can undo thousands of pounds in ad spend. Before peak season hits, businesses should focus as much on conversion performance as they do on visibility," said Danny Sullivan, Founder of Nomada Digital and SEO/CRO expert."
"With millions of users searching and shopping simultaneously, every second counts. If a landing page loads in one to three seconds, bounce rates average around 32% - but if load time stretches to five seconds, abandonment can jump to 90%. "Even a perfectly targeted ad won't convert if the page it leads to takes time to load," Danny explained. "Speed, structure, and clarity are just as critical as the ad itself - that's where real ROI is won or lost.""
Black Friday competition for online attention peaks in late November, with search volumes for "Black Friday deals" jumping from 3,600 in September to 823,000 in November 2024. Global spending during the Black Friday weekend reached $74 billion in 2024, with the UK contributing more than £9 billion. eCommerce traffic rose around 220% compared to a typical day, and UK retailers increased digital advertising spend by 220% year-on-year in September. Slow page loads and clunky checkouts can erase ad spend gains. If load time stretches to five seconds, abandonment can approach 90%. Speed, structure, and clarity drive conversion performance and ROI.
Read at London Business News | Londonlovesbusiness.com
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