#joint-business-plans

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Marketing tech
fromDigiday
5 days ago

The Trade Desks' $689m revenue beat is blunted by the departure of CSO Jacobson to OpenAI

The Trade Desk reported $689M Q1 revenue, citing growth in CTV, retail media, and data-driven buying, while a CSO departure to OpenAI added uncertainty.
Media industry
fromDigiday
1 year ago

WTF are JBPs and why do we use them in retail media, with Exverus Media's Hillary Kupferberg

Retailers are leveraging joint business plans to negotiate effectively in the thriving retail media network landscape.
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