Forget Follower Count: What Actually Drives Sales, According to a TikTok Marketing Expert
A brand need not be loved by everyone; capturing a loyal niche—even about 3% market share—and executing detail-driven, authentic marketing sustains growth.
Domestic and General's Adam Evans on his unorthodox path into marketing
Varied, hands-on roles across agency and in-house environments built multidisciplinary marketing expertise in digital channels integrated with broader brand and offline media.