#explainers

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fromThe Drum
1 week ago

The Sisyphean struggle of being an explainer in 2023 is causing burn-out

While it doesn't say "explainer" on my resume, maybe it should. Over twenty-ish years, I've held many roles in digital advertising, media, and marketing, but I always wear the same explainer hat. Whenever something new and complex arrives on the scene-these days, that's clean rooms, identity, CTV, and increasingly, AI, I'm one of those people that colleagues turn to for clarification. If you're one of those people, you know what I'm talking about.
Marketing tech
Media industry
fromNieman Lab
1 week ago

Independent publishers set the agenda

Independent, niche-focused journalists and small outlets will set agendas via platforms like Substack and social media, eroding legacy media gatekeeping and growing community-funded reporting.
Media industry
fromDigiday
2 months ago

Why 1440 is evolving from a newsletter company to a destination of explainers

1440 is building a website 'knowledge collective' of explainer Topics to drive newsletter readers to free trusted content and monetize via advertising.
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