#contextual-marketing

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#gaming #advertising #gen-z #press-releases #content-authenticity #communication-channels #real-time-signals
fromThe Drum
1 hour ago

Press releases are the selfie of the marketing world

Context as the subject The issue with selfies is that they demote the importance of context. You can be standing in front of the Great Wall of China but an arms-length framing makes you an artificial focal point. By contrast, if you turn the camera around, you're presenting your viewer with your perspective on the world around you. Taking care to turn a quick snap into an artful, composed observation shows your audience something important, without having to tell them so directly.
Marketing tech
fromDigiday
2 weeks ago

Why context is the differentiator that turns reactive automation into predictive intelligence

Real-time contextual signals, not just identity or past behavior, enable AI-driven marketing to predict intent and deliver timely, privacy-respecting personalization.
fromThe Drum
6 months ago

Advertising's biggest flaw is interrupting content. Gaming has a fix

Sixty-six percent of gen Z actively use ad blockers. Gaming streams see 89% ad-skip rates when pre-roll interrupts gameplay.
E-Commerce
E-Commerce
fromThe Drum
6 months ago

Advertising's biggest flaw is interrupting content; gaming's found a fix

Gamers reject ads disrupting gameplay, forcing the industry to innovate advertising strategies focused on context rather than traditional interruptions.
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