"Context as the subject The issue with selfies is that they demote the importance of context. You can be standing in front of the Great Wall of China but an arms-length framing makes you an artificial focal point. By contrast, if you turn the camera around, you're presenting your viewer with your perspective on the world around you. Taking care to turn a quick snap into an artful, composed observation shows your audience something important, without having to tell them so directly."
"The press release was a document born of necessity nearly 100 years ago. But over time, the format has become a hyper real pastiche. Many no longer think you should even create them and meanwhile, more types of marketer than ever are eager to crank them out to show what an important and newsworthy company they are. In the meantime, the language of communication has changed. And the means of publishing have spread."
Press releases originated nearly 100 years ago but have evolved into a hyper-real pastiche that often feels superficial. Many marketers still produce press releases to appear newsworthy, even as communication language and publishing channels multiply. In the modern mix a press release can read as a self-portrayal that ignores broader context and alienates audiences. The selfie metaphor highlights how arms-length framing makes the subject an artificial focal point, whereas turning the camera around shares a perspective on the surrounding world. Short founder announcements, series posts, or concise videos can place news in context, respect audience attention, and reveal uninteresting claims more quickly.
Read at The Drum
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