#consumer-values

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Marketing
fromFast Company
1 day ago

Gen Z 'translators' promise to connect brands with elusive younger customers

Brands must use Gen Z translation services to authentically connect with digitally native, value-driven youth whose spending power is rapidly increasing.
Fashion & style
fromBusiness Matters
5 months ago

From Ukraine to Hollywood: Yaspis and the New Wave of Sustainable High-End Fashion

Luxury fashion is evolving to prioritize sustainability, purpose, and authentic stories behind garments.
A cultural shift is taking place, leading consumers to expect more ethics and responsibility from brands.
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