#corporate-communications

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Rethinking the press release

Press releases mainly serve as record-keeping tools rather than sources of news, often filled with diluted content.

Sonos outlines turnaround plan following app disaster | TechCrunch

Sonos' strategy to prioritize new customers over existing ones backfired, leading to operational issues and a damaged reputation.

Firstup Created To Increase Employee Engagement Among Non-Office Workers

Employee engagement platforms often neglect non-office workers, highlighting the need for tools like Firstup aimed at frontline workers.

Council Post: Three Ways To Elevate Your Corporate Video Program

Leverage engaging videos for internal communications and customer-facing content to stand out from the crowd.
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