MarketingfromThe Drum5 days agoUnderstanding how to connect with fans in the 'third space'Brands must earn a place in fan-led 'third space' communities like Discord and watch parties to gain intimacy and cultural influence.
E-CommercefromEntrepreneur3 months agoWhy Everyday People Are Becoming the Most Powerful Influencers for Your Brand | EntrepreneurAuthenticity and relatability in marketing are now prioritized over celebrity endorsements, leading to a cost-effective approach that builds trust.