Expansions in Creator Marketplace provide opportunities for brands and creators to collaborate on affiliate and creative marketing programs, enhancing campaign effectiveness, particularly in Reels.
Council Post: Boutique Vs. Behemoth: Choosing The Right Media Buying Partner
Partnering with large agencies offers vast resources and diverse expertise, but may lack personalized service.
Choosing between large and boutique agencies impacts campaign effectiveness and efficiency.
How To Use Marketing Campaign Reporting To Improve ROI (2024)
Marketing reports assess campaign effectiveness and guide decision-making.
Structured reporting helps companies organize and analyze marketing data effectively.
As attention grows up, agency rebundling is one unintended result
Attention is becoming a key factor in measuring campaign effectiveness
Attention can unite the creative and media sides of the agency world
Fifty-five works with Bayer to take creative analytics to a new level
Traditional analytics methodologies in evaluating campaigns are becoming obsolete.
AI tools enable dynamic testing and modeling in campaign evaluation.
Insights from data reveal that creative performance is often overlooked in digital marketing.
Understanding the dynamics between creative work and its media environment is crucial for campaign effectiveness.
Why a martech company is launching an all-in-one tool to simplify, measure the gaming advertising landscape
Livewire has launched Gameview, an ad tech platform designed to help advertisers reach gamers.
Gameview is a data management platform that allows users to build, activate, and measure gaming advertising campaigns.
The platform analyzes the placement, interaction rates, and in-view time of in-game assets to measure the effectiveness of campaigns.
Reddit Announces First Ads API Partner in Sprinklr
Sprinklr partners with Reddit, integrates Reddit Data API for enhanced campaign effectiveness.