#brand-partnership

#brand-partnership

Photos of George and Amal Clooney in Milan this past weekend cascaded across social media and celebrity news sites. They looked elegant emerging from a car on Saturday night and effortlessly cool at the airport the next day. But what were they doing in the Italian fashion capital? Yes, they were in town for the Winter Olympics, but the Clooneys turned up for a specific event: the Opening Gala for the Omega House.

There's something beautifully Canadian about this: a legendary fries company teaming up with our Olympic athletes to create a nationwide cheer squad fueled by golden potatoes. McCain Foods just announced a four-year partnership with the Canadian Olympic Committee, becoming the Official French Fry Partner of Team Canada through the Milano Cortina 2026 Olympic Winter Games and the Los Angeles 2028 Olympic Summer Games.

Gaming culture has always thrived on passion, dedication, and community. Whether it's trading cards, retro consoles, or competitive tournaments, the energy that fuels this space comes from people who live and breathe the hobby. Now, XPstore is elevating that culture even further through a groundbreaking partnership with Jabaroma. Together, they're delivering a message that's simple, playful, and unforgettable: smell as good as your cards look.

Stanley 1913 has quickly evolved from a heritage hydration brand into a global cultural force, thanks to a series of headline-making collaborations with icons across sport and lifestyle. Now, the brand is deepening its presence in athletics through a multi-year partnership with Caitlin Clark, the global basketball star and TIME 2024 Athlete of the Year. The announcement underscores Stanley's ability to merge high-performance function with cultural resonance, aligning with athletes who embody resilience and innovation.