To paraphrase a quote credited to poet and author Maya Angelou, people forget what you say and do, but they never forget how you make them feel. That understanding is becoming increasingly relevant in modern marketing, where differentiation is driven as much by emotional experience as by execution. For agencies, this means thinking beyond deliverables to the full experience clients and audiences have at every touchpoint.
Is it too soon to start thinking about New Year's resolutions? Since taking on AdExchanger's CTV beat at the beginning of March, I've learned a lot about the industry from the perspectives of publishers, measurement companies, platforms and even a few brands. So next year, to round out my education, I'm setting a goal for myself to start talking to more media planners, agency executives and buy-side experts.