Your teams use AI, but do they think with it?

"77% of clients say they're more likely to hire an agency that's a recognized AI expert (not just self-proclaimed). But only 32% believe their current agency fits that description. Here's what's more telling: When asked what they expect from their agency when it comes to AI, clients didn't say "efficiency" or "cheaper deliverables." They want new ideas, sharper analysis, and real guidance on how to use AI themselves."

"We budget for AI courses, certification programs, and conferences because we believe time spent learning is time well spent. We've encouraged team members to tackle everything from AI marketing bootcamps to building apps with vibe-coding tools like Replit, Lovable, Replay.io, or Base44 (Seriously, one project lead with no coding background just built his own app!). We believe in fostering a culture of experimentation, and to some, our approach looks a little risky."

77% of clients are more likely to hire an agency recognized as an AI expert, while only 32% think their current agency qualifies. Clients expect agencies to deliver new ideas, sharper analysis, and practical guidance on how clients can use AI themselves rather than just efficiency gains. Quantious treats AI fluency as a team standard, requiring producers, strategists, and designers to lead. Quantious invests in ongoing professional development, budgets for AI courses and conferences, encourages experimentation through hands-on projects and vibe-coding tools, and hosts team-led AI workshops to practice AI daily.

Read at Fast Company