Agencies are using generative AI tools like Midjourney and ElevenLabs to mock up visuals and voiceovers in pitches and campaigns. They can turn around complex concepts in weeks instead of months, winning bigger campaigns in the process.
In New York, it's not enough to know square footage and property values. You have to understand the history of a building, the difference between pre-war and post-war construction, the nuances of a co-op board, and how global markets are influencing local inventory.