"AI has changed what's possible for agency leaders who want to think faster and execute smarter. With a single well-aimed prompt, teams can surface insights, test ideas or uncover blind spots that once took hours-or days-to manually identify. The clarity this offers can be transformative for agencies, but only when AI tools are guided by purposeful, effective prompts. Below, 10 Forbes Agency Council members share how they apply their go-to prompts to unlock the best results when using AI."
"1. Pressure-Test Offers Through Ideal Customer Profiles My No. 1 prompt is: "Act as if you're my client's ideal customer. Here's their offer, pricing and landing page. Tell me what confuses you, what feels risky and what would make this an instant 'yes.'" I use this constantly because it pressure-tests messaging fast, surfaces objections we miss and gives us language we can plug directly into ads, emails and sales calls. - Tony Pec, Y Not You Media"
"3. Uncover Hidden Blind Spots My go-to prompt is: "As someone with an opposing view, what are my blind spots?" I use it because I always give a GPT full context-my thoughts, the issue and my reasoning. As it gets smarter, this prompt helps me challenge my assumptions, rethink my conclusions and consider perspectives I might have missed. - Jacquelyn LaMar Berney, VI Marketing and Branding"
AI enables agency leaders to think faster and execute smarter by using well-aimed prompts to surface insights, test ideas and uncover blind spots that previously required hours or days. Purposeful prompts transform clarity and guide AI tools toward practical outcomes. Practitioners use prompts to pressure-test offers by role-playing ideal customers, to decode complex challenges using multi-disciplinary reasoning, and to identify opposing perspectives and blind spots. These techniques improve messaging, accelerate decision-making, challenge assumptions and provide language ready for ads, emails and sales conversations. Focused prompts streamline internal operations and enhance client strategies.
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