fromEntrepreneur
2 days agoHow a Wedding Crisis Led to a $300 Million Beverage Brand
So instead of chasing the energy boom, Ferdi and her cofounder built TRIP - a calming beverage brand designed for "calm in the everyday chaos." Today TRIP is valued at roughly $300 million, sold in more than 50,000 stores worldwide, backed by celebrity investors like Joe Jonas and Alessandra Ambrosio, and widely credited with helping shape the modern calming-drink category.
Food & drink

