"So instead of chasing the energy boom, Ferdi and her cofounder built TRIP - a calming beverage brand designed for "calm in the everyday chaos." Today TRIP is valued at roughly $300 million, sold in more than 50,000 stores worldwide, backed by celebrity investors like Joe Jonas and Alessandra Ambrosio, and widely credited with helping shape the modern calming-drink category."
"Desperate to help him recover, they started experimenting with natural adaptogens and functional ingredients. The results were transformational. "Seven weeks after surgery, not only was he walking me down the aisle, but dancing all weekend long," she says. "Our friends and family were blown away." It also got the couple wondering: What are these natural ingredients? This was 2018, long before the current wellness boom. They'd never heard of things like ashwagandha and lion's mane."
Energy drink makers focused on increasing stimulation, higher caffeine, and performance. Olivia Ferdi identified that sleep and stress rank among the top three US health concerns and saw a market gap for calming products. Ferdi and cofounder Daniel Khoury developed TRIP, a beverage formulated with natural adaptogens and functional ingredients to promote calm. A personal experiment using adaptogens after Khoury's knee surgery produced rapid recovery and inspired ingredient research, including ashwagandha and lion's mane, in 2018. TRIP achieved wide retail distribution, celebrity backing, and a valuation near $300 million while shaping the calming-drink category.
Read at Entrepreneur
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