Rugged, Earthy and Crunchy: What Does 'Rustic' Mean in Wine?
Briefly

Rustic wines typically have higher levels of acidity than their opulent counterparts and showcase a crunchy sort of character with robust (and possibly mildly gritty) tannins, with a true sense of terroir.
These rustic-style wines are less about oak aging and various post-fermentation techniques that help impart other flavors and tame tannins; they are more about location, climate and soil letting the vineyard and fruit do the talking.
A classic example of a rustic wine is Chianti, renowned for its rugged charm, flavors of tart cherry, dried herbs, tobacco, and dusty tannins, making it perfect for Italian dishes like pizza.
Cru Beaujolais, unlike its easy-drinking counterpart, exudes rusticity with a terroir-driven undertone, showcasing unique characteristics of the Gamay grape.
Read at Wine Enthusiast
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