In the age of AI, creating distinctive web content is essential. The Content Horizons Model integrates content into project processes from the start, promoting alignment across strategy, design, and development. The model combines human creativity with AI to produce effective content. It's crucial to evolve past filler content and focus on quality that resonates with users, making a tangible difference in project success. This approach leverages insights from practical experience, client interviews, and expert input to enhance content's role in digital platforms.
We need to move from creating filler to creating killer web content. In the age of AI, we don't need more content. We need content that's consistent, distinctive, and aligned with strategy.
Content is not just about filling the platform. It's about alignment and how content connects across strategy, design, and development. And now, how AI fits into that mix.
The Content Horizons Model is a practical and straightforward way to integrate content into the process from day one, combining human creativity with AI.
Killer content works better, earlier, and smarter through a human-AI approach.
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